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CAM - Degree Finder compliance with legislation and guidelines

Proposal Sponsor: 
Niall Bradley, Head of Marketing and Rebecca Gaukroger, Director of Student Recruitment and Admissions

Overview

Improve the quality, accuracy, consistency and presentation of the UG and PG degree finders to comply with legislation and sector-wide guidelines in order to manage significant associated risks.

CAM needs to provide the necessary platforms to deliver accurate and consistent information on our undergraduate and postgraduate programmes in a transparent way.

Dependant on outcomes of legislation/guidelines this may include one or more of:

Improving integration with/exposure of other data sources

Increasing the use of degree finder golden copy across systems and creating opportunities to exploit this content, eg:

  • publishing subsets of programme records to enable proxying into school websites 
  • sharing content with external websites, eg UCAS profiles, prospects.co.uk, potentially using the XCRI-CAP schema (the UK standard for course marketing information in Higher Education).
  • creating EdWeb content type to enable reuse of data by schools

Improving integration with internal systems (eg DRPS, PATH, Scholarships, fees databases) to improve the transparency of available information, for example additional course costs and funding options by programme. 

Improving administration systems 

Developing services to support this activity by streamlining the publishing process for online materials, reducing duplication of effort across the University (Student Systems, Student Funding, CAM, SRA, Schools), increasing efficiency, accuracy, consistency and breadth of information. For example, this might include:

  • creating an automatic feed of Euclid data to replace manual upload processes (undergraduate – KIS, DPT, DPS, fees links and postgraduate – fees and apply links)
  • creating ability to report on Euclid data to flag any changes, eg addition of KIS info for a programme, withdrawal of application link for a study option on a programme
  • creating ability to report on linked information, eg to identify when linked content is not serving, eg fees database is down

Improving administration systems will also provide opportunities to more easily enhance our content provision. See CAM proposal: Enhancements to UG & PG Degree Finders.

Other contributors: 
Ailsa Vamplew, Steven Ross
What would happen if the project did not take place?: 

If this project is not undertaken there are a number of risks the University must accept:

  • Exposure to legal action
  • Damage to the University’s reputation
  • Significant negative impact on student recruitment and loss of revenue
  • University’s relative position in the market could be adversely affected 
Additional information: 

Recruitment & Admissions Strategy Group (Chaired by the Senior Vice Principal) requires that CAM provides the necessary platforms to deliver accurate and consistent information in a transparent way to ensure compliance with Competition and Marketing Authority (CMA) guidelines on consumer protection.  

The CMA review into Consumer Protection in Higher Education is ongoing October 2015.  We will need to respond in 2016/17.

https://www.gov.uk/government/collections/higher-education-consumer-law-advice-for-providers-and-students 

We will also have to respond to changes (as yet unknown) associated with:

We are already seeing high profile commentary in the press about other institutions who are failing to meet the CMA guidelines, e.g. Which? reports reviewing the first round of CMA. It’s possible to identify where we could have similar issues, and these would need to be resolved. 

Who does it affect?: 
  • All prospective applicants and students for all undergraduate and postgraduate degrees, by providing reliable and consistent information on their programme of study – on degree finders, school websites and 3rd party websites - that they will trust.
  • Schools, by reducing burden of compliance with legislation and best practice with regards to programme and course information. 
  • University, by guarding against legal challenge by improving:
    • Consistency: reduces the risk of the University publishing conflicting programme and course information. 
    • Quality: staff across support groups and schools will be able to use high-quality golden copy recruitment content that has been through a rigorous editorial process.  
    • Accountability: defines clear responsibility for core recruitment content and reduces burden on schools by transferring responsibility for data retention and archiving to a central point.
    • Efficiency: reduces duplication of effort and streamlines processes to minimise errors and increase accuracy of programme and course content.  
Why is it needed/What are the benefits?: 

We expect compliance issues to continue to surface across the sector in the next few years with an increasing legislative focus on higher education information provision. 

We must be in a position to respond and manage the associated risks. 

High-profile examples include:

* The Competition and Markets Authority review into Consumer Protection in Higher Education https://www.gov.uk/government/collections/higher-education-consumer-law-advice-for-providers-and-students

* The Proposed Teaching Excellence Framework

* The upcoming Higher Education Information Bill (http://www.publications.parliament.uk/pa/bills/cbill/2015-2016/0021/150021.pdf

BI/MI requirement?: 

Not applicable

External costs?: 

Not applicable

Compliance justification (if relevant): 

We must comply with changes which would otherwise potentially negatively impact our reputation:

Meeting these requirements involves coordination with multiple stakeholders across all of the Schools and Colleges in the University, and there is a high risk of providing inconsistent information on our programmes which would cause us to become non-compliant. The most efficient way to ensure consistency is to give Schools the source content directly so that quality content is used and versioned. Workarounds cannot be enforced consistently across Schools as they take different approaches. 

Fit with University strategy: 

Goals – Excellence in Education 

Our developments are focused on supporting an outstanding student experience by improving systems and process that support the University’s student recruitment and admissions strategies.  

Enablers - Infrastructure 

Improvements to the quality, accuracy, consistency and presentation of the degree finders, and the ability to share golden copy content to school websites, will help to manage the risk of failing to comply with consumer protection legislation. 

We will develop services to support this activity by streamlining the publishing process for online materials.

This will reduce duplication of effort across the University (Student Systems, Student Funding, CAM, SRA, Schools), increasing efficiency, accuracy and breadth of information. 

Themes – Outstanding student experience 

These improvements will also better meet the changing expectations of prospective students and support the applicant experience at critical points in the university admissions process.  

Planning Status: 
Approved
Portfolio: 
USG
Planned Start: 
16/17
Multi-Year: 
Yes
Project Owner: 
USG
Procurement > £50K: 
No
Funding Source: 
Core Grant
IS Admin Tab
Estimation Reference: 

This estimate is “no confidence” as the legislation has not been passed, and the CMA review is currently under way so the findings are not yet known. It is known that there are likely to be changes, but the scale of these is as yet unclear, and so the scope cannot be determined with any confidence.

It is proposed that due to the level of uncertainty we should take a medium project as the basis of the work, as we know there will be some work to do, and as this is likely to be both for the UG & PG Degree Finder applications it is unlikely that any significant changes could be accommodated within a small project.

CAM would make the core information available as a structured data feed for the Schools to consume. For some Schools CAM would produce a Drupal content type so that the School would be able to consume the data.

The legislation may expose issues that cannot be resolved within a medium project; if the guidelines also raise unacceptable risks to the University these should be considered compliance, unless workarounds are available. In this case the discretionary project for enhancements would be used in parallel to enable highly desirable requirements to be resolved.

Risk - there are issues with the manual data feed, which means we can publish incorrect information. 

Risk – that Schools do not comply with our policies which then mean conflicting information is published that would contravene the current guidelines. 

Estimation Type: 
Software Development (in-house)
Estimation Confidence: 
No Confidence
Estimated IS Apps Days: 
Medium
Estimated Business Partner Days: 
Medium
Impact on other service area: 

Possible SSP impact if automation of EUCLID feed needed. Scholarships and student funding may be impacted if there are implications on fees data.

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