The UEBS Salesforce CRM programme has arisen from a recent review and the consequent restructuring of the School’s external facing activities.It was decided that an account management approach to external engagement would be adopted to manage organisational targets, thus improving the way the Business School manages and communicates with these important contacts.  The ultimate aim of the restructure is to improve the number and quality of those actively involved with the Business School.The decision was taken to purchase and implement a CRM database which would aid Business School staff in achieving their relationship management goals.



Lindsay Mucka lindsay.mucka@ed.ac.uk

0131 651 5464

Room 1.01, Business School

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