The Social Media Project is reviewing existing practice, audience demands, opportunities, and how UoE ISG use of social medial sits in comparison to similar HE organisations. It is expected that the project will review and make prioritised recommendations on current practice, highlight opportunities for greater coordination, and signpost or create new resource and support that will help ensure the most effective and engaging use is made of social media.
Like many other organisations, ISG's social media activity has emerged organically over the last decade or so, with new activities and social media presence crease by enthusiastic early adopters, for specific campaigns and projects, and changes in the tools and spaces used. Much of this has not been coordinated with wider communications strategy, and not all of those presences and activities well maintained. That means that now, in 2017, we have some great examples of social media communications, we have some useful work in the mainstream channels, and we have some really fragmented presences and activities, including out of date content or presences. We want to make sure this project learns from and celebrates those success and embeds approaches to ensure a more consistent and effective use of social media going forwards.