The aim of this sub-group within the Communication and Branding theme is to review the current procedures in ISG regarding student communications.  This will involve working with relevant members of staff in each of the divisions and liaison with a number of different student groups.

The result will be to produce a series of recommendations about improvements and modifications that can be implemented so students can better understand ISG, and the services that we provide.

Scope

• Review current student communication methods within each ISG division
  • Meet relevant staff from each division to determine current communication priorities, methods and objectives.
  • Identify any methods or messages that have been particularly strong or worked well.
• Liaise with CAM and EUSA on their student communication plans and methodology.
• Lead discussion with student focus groups concentrating on their perceptions of our communication, what they consider works well and not so well.
• Consult and request feedback from student and staff user groups regarding developments and changes in ISG student communications.
• Liaise with other Communications and Branding projects to ensure consistency across the different projects.

Objectives

• Establish overview of student communication methods within ISG
• Understanding of how ISG student communications can improve and develop
• Identification of key student messages and preferred methods of communication

Deliverables

• Development of ISG communication plan or strategy for students
  • Outline plan based on the academic year, with targeted ideas for key dates such as Welcome Week, essay deadlines, exam time etc. 
  • Have one or two key services that are promoted each semester. 
  • Review the progress and impact of the campaigns for each semester, act on feedback.
• Engagement in ongoing dialogue with students about what they want and what they expect (and how we can better manage those expectations).
• Plan or strategy to incorporate a balance of both physical and digital elements, with both parts carrying the same message, for the same purpose, and clearly relate to each other.