April 2019

Report Date

April 2019

Achievements this Month

• Follow up meeting and workshop with campus MSc Marketing and Business Analytics degree to track progress and ensure alignment with the overall objective. As part of their formal MSc assessment, they presented their findings in a formal presentation which we attended.

• Met with CAM Head of Market Insight to review our Framework and he will provide details of existing data, methodology and resources that we can include in our Toolkit.

Issues

• None

Next Steps

• Review in detail the market insight approach used with the CSE programme idea.

• Review the MSc students' final project presentation and include any new approaches or methods.

• Incorporate appropriate data, methodology and resources from the CAM Market Insight team to ensure best practice and consistency of approach.

• Collate final composite Market Research Toolkit.