The University of Edinburgh has committed to a review of key professional service functions to ensure that we get the best from the sum of our efforts by building effective and efficient services. The initiative, which is known as the Service Excellence Programme, (SEP), is being run by colleagues in Colleges, Schools and Support Groups services together in a joint approach.
The Student Recruitment & Admissions (SR&A) programme aims to support the University's strategic ambitions by growing, diversifying and strengthening the student population on campus and online.
In order to support this strategic ambition, and address the issues identified in the Current State Assessment, the aim for this project as described in the Outline Business Case is to:
- develop a web strategy, implementation plan and governance structures to ensure the user experience vision is clearly articulated and realised;
- review and update all recruitment content, and bring this together in to a single location, which will enhance user experience by making it easy for prospective students to find the information they need and will enable the University to comply with consumer protection law;
- assign ownership of the prospective students’ online experience to a single team of digital engagement professionals who are responsible for the presentation of recruitment and admissions information.