The University of Edinburgh has committed to a review of key professional service functions to ensure that we get the best from the sum of our efforts by building effective and efficient services. The initiative, which is known as the Service Excellence Programme, (SEP), is being run by colleagues in Colleges, Schools and Support Groups services together in a joint approach.
The Student Recruitment & Admissions (SR&A) programme aims to support the University's strategic ambitions by growing, diversifying and strengthening the student population on campus and online.
In order to support this strategic ambition, and address the issues identified in the Current State Assessment, the aim for this project as described in the Outline Business Case is to:
Creating clear communications and events plans which enable the University to provide prospective students with accurate information and guidance in an engaging way. The plans will be underpinned by customer relationship management (CRM) technology, which will support the theme of personalisation and therefore improving the end-user experience. Consolidated support for these activities, including an improved University-wide student ambassador programme, will reduce administrative burden and contribute to high quality management information which will enhance the University’s understanding of the impact and return of its communications and events.