Continue to expand our reach into our target audiences through social media and our department newsletter.

Primary audiences:

- University students

- University staff

 

Secondary audiences

- Other sector organisations (e.g. EAUC)

- Related organisations (e.g. SSN, Edinburgh Living Landscape)

- The local community surrounding the University

- Suppliers of the University

 

13.2 Newsletter expansion

  1. Increase to 10,000 by August 2020 (7865 in August 2019)
    • New Sustainability Champions
    • New students
    • New interested staff and students
    • Other orgs (e.g. other Unis)
  2. Continue to provide content relevant to them that they should be informed about and can take action on
  3. Continue to encourage UGC - more blogs, case studies, etc

 

13.3 Social media expansion

Increase awareness & engagement amongst our target primary and secondary audiences by:

  1. Growing our reach and followers

Twitter

  1. August 2019: 4520
  2. August 2020: 5500. Prioritise growth in academics and other depts

Facebook

  1. August 2019: 3626
  2. August 2020: 5000. Prioritise students, student societies and other depts

Instagram

  1. August 2019: 1243
  2. August 2020: 3000. Prioritise students.

LinkedIn

  1. August 2019: 329
  2. August 2020: 500. External audiences
  1. Increasing audience interaction and UGC
    • Measured using Hootsuite Pro
  2. Funnelling engagement towards SRS events, projects and programmes
    • Measured by EdWeb, Eventbrite and Online Survey analytics
    • ROI of paid posts
  3. Encouraging a loyal fanbase of SRS Champions

Current project status

Report Date RAG Budget Effort Completed Effort to complete
August 2020 GREEN 0.0 days 0.0 days 0.0

Project Info

Project
13.2 + 13.3 Newsletter and Social Media - Expansion
Code
SRS-SOC
Programme
SRS - Communications Channels and Systems (CER)
Project Manager
Sarah Ford-Hutchinson
Project Sponsor
Michelle Brown
Current Stage
Deliver
Status
In Progress
Start Date
01-Sep-2014
Planning Date
n/a
Delivery Date
n/a
Close Date
n/a
Overall Priority
Normal
Category
Discretionary

Documentation

Not available.

Project Dashboard

Project journal

No entries found.

Change dashboard

Nothing to report.