Continue to expand our reach into our target audiences through social media and our department newsletter.
Primary audiences:
- University students
- University staff
Secondary audiences
- Other sector organisations (e.g. EAUC)
- Related organisations (e.g. SSN, Edinburgh Living Landscape)
- The local community surrounding the University
- Suppliers of the University
13.2 Newsletter expansion
- Increase to 10,000 by August 2020 (7865 in August 2019)
- New Sustainability Champions
- New students
- New interested staff and students
- Other orgs (e.g. other Unis)
- Continue to provide content relevant to them that they should be informed about and can take action on
- Continue to encourage UGC - more blogs, case studies, etc
13.3 Social media expansion
Increase awareness & engagement amongst our target primary and secondary audiences by:
- Growing our reach and followers
- August 2019: 4520
- August 2020: 5500. Prioritise growth in academics and other depts
- August 2019: 3626
- August 2020: 5000. Prioritise students, student societies and other depts
- August 2019: 1243
- August 2020: 3000. Prioritise students.
- August 2019: 329
- August 2020: 500. External audiences
- Increasing audience interaction and UGC
- Measured using Hootsuite Pro
- Funnelling engagement towards SRS events, projects and programmes
- Measured by EdWeb, Eventbrite and Online Survey analytics
- ROI of paid posts
- Encouraging a loyal fanbase of SRS Champions
Current project status
Report Date | RAG | Budget | Effort Completed | Effort to complete |
---|---|---|---|---|
August 2020 | GREEN | 0.0 days | 0.0 days | 0.0 |