Continue to expand reach into our target audiences through social media and our department newsletter.

Report Date

February 2020

Primary audiences:

- University students

- University staff

Secondary audiences

- Other sector organisations (e.g. EAUC)

- Related organisations (e.g. SSN, Edinburgh Living Landscape)

- The local community surrounding the University

- Suppliers of the University

13.2 Newsletter expansion

1. Increase to 10,000 by August 2020 (8,078 in February )

   • New Sustainability Champions
   • New students were targeted at fairs at the beginning of the term
   • New interested staff and students
   • Other organisations (e.g. other Unis)
2. Continue to provide content relevant to them that they should be informed about and can take action on
3. Continue to encourage user-generated content - more blogs, projects they can do, case studies, etc

13.3 Social media expansion

Increase awareness & engagement amongst our target primary and secondary audiences by:

1. Growing our reach and followers

Twitter

• Followers February 2020: 5017
• August 2020 target: 5500

On track for target, continue to target academic departments, local organisation and staff.

Facebook

• Likes February 2020: 4031
• August 2020 target: 5000

On track for target, rate of increases in likes slowed after new academic year starting as expected.

Instagram

• Followers February 2020: 1847
• August 2020 target: 3000

On track for target, upcoming competitions and collaborations with students essential to achieving this.

LinkedIn

• Followers February 2020: 439 
• August 2020: 500 

Focus on sharing stories relevant to external audiences, increasing reputation.

2. Increasing audience interaction and UGC
   • Measured using Hootsuite Pro and recording stats in Excel.
3. Funnelling engagement towards SRS events, projects and programmes
   • Measured by EdWeb, Eventbrite and Online Survey analytics
4. Encouraging a loyal fanbase of SRS Champions