Reduced engagement due to lack of events and offsite working
- Report Date
- May 2020
Primary audiences:
- University students
- University staff
Secondary audiences
- Other sector organisations (e.g. EAUC)
- Related organisations (e.g. SSN, Edinburgh Living Landscape)
- The local community surrounding the University
- Suppliers of the University
13.2 Newsletter expansion
Newsletter contacts down to 7,496 in April from 8,078 in February.
Behind target of 10,000 by July.
New users and content:
- New Sustainability Champions
- Continue to provide content relevant to them that they should be informed about and can take action on
- Continue to encourage user-generated content - more blogs, projects they can do, case studies, etc adapted to working from home
13.3 Social media expansion
Increase awareness & engagement amongst our target primary and secondary audiences by:
- Growing our reach and followers
- Followers April 2020: 5225
- August 2020 target: 5500
On track for target, continue to target academic departments, local organisation and staff.
- Likes April 2020: 4074
- August 2020 target: 5000
Slightly behind on target, rate of increases in likes slowed due to remote working and fewer students engaging.
- Followers April 2020: 1993
- August 2020 target: 3000
Behind on target, some upcoming competitions have been paused which are usually vital to growing reach, need to focus on collaborations with students and external organisations.
- Followers April 2020: 496
- August 2020: 500
Likely to exceed target. Continued focus on jobs and opportunities relevant to external audiences.
- Increasing audience interaction and UGC
- Measured using Hootsuite Pro and recording stats in Excel.
- Funnelling engagement towards SRS events, projects and programmes
- Measured by EdWeb, Eventbrite and Online Survey analytics
- Encouraging a loyal fanbase of SRS Champions
Noticeable decrease in engagement across social media channels now remote working in place. Events have now been cancelled which are usually a key method of gaining followers and increasing engagement with our channels.