Q3 report 17/18

Report Date
May 2018
  • Edinburgh Local website is doing really well: We have over doubled our visits from the last quarter, taking us from 0.01% to 0.02% of the total visits to the University website!
  • Overwhelmingly high percentage of people searching for University Space/Venue hire on the website
  • Social media also doing really well – engagement levels are rising every month, we’re increasing our number of tweets, and gaining around 50 new followers a month.
  • Newsletter still has a good open rate of 52% (better than average) but this is down on last quarter. Need to focus on how to increase distribution, but we have some events coming up which will help, and some plans forming for engagement activities later in the summer.

Workshop took place in mid-March 2018 to identify strategies for Edinburgh Local external audience expansion.  Main outcome of this was to free up some of Communications Coordinator's time by moderating newsletter frequency and increasing outreach-type activities (e.g. stands in shopping centres).

Project Status
RAG Status
Time
GREEN
Cost
GREEN
Scope
GREEN
Overall
GREEN
Change Status
Activity
Approved budget
0.0 days
Activity this month
0.0 days
Activity this year
0.0 days
Activity to date
0.0 days
Estimate to complete current year
0.0 days
Estimate to complete future years
0.0 days

Project Info

Project
Community Engagement Communciations Strategy
Code
SRSCE-Co
Programme
SRS - Community Engagement (SRS)
Project Manager
Sarah Anderson
Project Sponsor
Michelle Brown
Current Stage
Deliver
Status
In Progress
Start Date
01-Aug-2017
Planning Date
n/a
Delivery Date
n/a
Close Date
n/a
Overall Priority
Normal
Category
Discretionary

Documentation

Not available.