MyEd and associated Portal Services already deliver a personalised experience: you get a different layout and set of services based on your role (staff, students, applicants and alumni) at the University.
However, we believe further and better curation and targeting of content within the portal - based on personal and usage attributes - will increase engagement and reduce dissatisfaction. While our underlying services may stay the same, by understanding how and when our visitors engage with them, we can simplify and streamline interactions with them.
More than ever we need to understand how our users want to use our services. Understanding positive and negative impacts of personalisation has potential use across the University web estate, enabling us to align how best to connect with different audiences across channels.
Embracing the potential of the MyEd portal to be more relevant and more timely, at scale, can deliver more human personalisation experiences for our people. We can monitor, adapt, and deploy different versions of portal content based on people's needs at specific times.
This project aims to deliver, test and monitor some methods of increased personalisation within the MyEd Portal - including, but not limited to:
- curated content for individual schools/programmes
- use of analytics and tag management software to deliver A/B or multivariate testing
- user research into 'extended attributes' that could potentially deliver value (year of study, aspects of staff role)