The aim of the University of Edinburgh Digital Design System is to offer all necessary resources and support for University business units to deliver a world-class digital experience for all their audiences while achieving their business objectives. 

The technology environment, user behaviour and HE sector is evolving dramatically and the University can no longer view websites in isolation. For this reason, the University needs a digital Design System. The risk of neglecting to invest in a Design System is the continued fragmentation of the web estate, resulting in damage to the user experience and potentially the perception and reputation of the University. The major benefit is to ensure the University’s web estate provides a consistent, professional and effective user journey that enhances students, and prospective students, online experience.