Overview

Background

As one of the top Universities in the world, digital visual communications and creating a lasting, professional, “first impression” is a key desire.

Within the University of Edinburgh, there is no standard way of managing the content, look, feel and messages which are displayed on digital screens outside of meeting, tutorial, seminar and lecture areas. This also extends to large screens in foyers and in reception areas.   Additionally,  there is no agreed administrative operating model in place to manage the content.  Some locations are using all-in-one PC’s to display content, some areas are using “OneLAN” management system

This project will review existing, and define and deliver digital display standards and guidelines for use cases using an agreed standard approach to the “look and feel” of digital display screens including a “menu” of agreed content types.  The content standards will be reviewed in consideration with the EdGel Web Content Management strategy.  Content type includes existing Timetabling data, local school content and other information feeds.

It will investigate the most appropriate technology platform(s) together with the potential cost implications.

It will deliver a number of design layouts for live deployment.

Scope

The scope of this project is University wide digital visual communications, standards and operating models covering content displayed on digital displays outside of meeting, tutorial, seminar and lecture areas.  It also extends to content on large screens in foyers and reception areas. The scope covers the existing systems; OneLan, Reserva, Pads4 and Timetabling data feeds from Scienta.

Out of Scope

In-meeting room digital display equipment.  Other non-college buildings, EUSA, Accommodation Services.  Training.

Objectives & Deliverables

No. Description              Priority (MoSCoW)          Owner                      
O1
Deliver clear standards and operating model for managing digital content and content types for use on the University's digital display screens.
 
 
D1.1   Document the design standards for digital visual communications use cases and content types.  M
IS LTW
D1.2 Digital Signage Content Guidelines M
IS LTW
D1.3 Digital Noticeboard Guidelines M
IS LTW
D1.4 Document the technology operating operating model for deploying content centrally and locally. M IS LTW
D1.5 Document the digital display services. M IS LTW
       
O2
Produce design layouts for different display purposes.
   
D2.1 Deliver templated designs for deployment to live. C IS LTW
       
O3
Investigate the most appropriate technology platform that supports digital displays.
   
D3.1 Produce technology options paper on digital communications display platforms including costs.
  M
  IS LTW

 

Benefits

  • Driving and reinforcing the brand, elevating the student and visitor experience though better communications and improving staff morale
  • Ability to showcase a wider range of products and services
  • Boost awareness by communicating messages more effectively
  • Quickly and  easily update and distribute content
  • Flexibility to display anything from news to adverts to social media feeds etc. 
  • Local schools content management
  • Location specific and  appropriate content
  • The creation of community / branding as school level
  • Accessibility and improving the readability of the current screen content

 

Success Criteria

Digital Display Content is easily readable and accessible.

If  adopted and implemented,  all digital display content is produced using the published design standards and uses the template design layouts.

Digital Display content is easily managed and deployed both centrally and locally with Schools able to manage their own content needs. 

The Digital Display Service is well documented and simple to consume. 

The most appropriate technology platform is a key feature in the the IS digital display roadmap. 

Design layouts support the presentation of standardised content  and content types in different display environments and key messages that are displayed are clearly understood.

 

Project Milestones

 

Target Datesort descending Previous Date Title Stage Complete
20-Jul-2018 No date available                     End of Planning Initiate No
28-Sep-2018                No date available Design Standards, Use Cases and Content Types Definition Complete                   Execute                        No
22-Oct-2018 No date available Digital Notice Boards & Signage Guidelines Complete Execute No
08-Nov-2018 No date available Target Operating Model Definition Complete Execute No
23-Nov-2018 No date available Digital Display Service Definition Complete Execute No
14-Dec-2018 No date available Complete Design Templates Execute No
31-Jan-2019 No date available Technology Options Paper Complete Execute No
14-Feb-2019 No date available Closure Close No

 

 

Project Info

Project
First Impressions - Digital Signage
Code
HSS025
Programme
CAHSS Portfolio Projects
Management Office
ISG PMO
Project Manager
Geoff Cropley
Project Sponsor
Fraser Muir
Current Stage
Close
Status
Closed
Project Classification
Grow
Start Date
15-Jun-2018
Planning Date
20-Jul-2018
Delivery Date
31-Jan-2019
Close Date
19-Apr-2019
Overall Priority
Normal
Category
Discretionary