Overview
Background
As one of the top Universities in the world, digital visual communications and creating a lasting, professional, “first impression” is a key desire.
Within the University of Edinburgh, there is no standard way of managing the content, look, feel and messages which are displayed on digital screens outside of meeting, tutorial, seminar and lecture areas. This also extends to large screens in foyers and in reception areas. Additionally, there is no agreed administrative operating model in place to manage the content. Some locations are using all-in-one PC’s to display content, some areas are using “OneLAN” management system
This project will review existing, and define and deliver digital display standards and guidelines for use cases using an agreed standard approach to the “look and feel” of digital display screens including a “menu” of agreed content types. The content standards will be reviewed in consideration with the EdGel Web Content Management strategy. Content type includes existing Timetabling data, local school content and other information feeds.
It will investigate the most appropriate technology platform(s) together with the potential cost implications.
It will deliver a number of design layouts for live deployment.
Scope
The scope of this project is University wide digital visual communications, standards and operating models covering content displayed on digital displays outside of meeting, tutorial, seminar and lecture areas. It also extends to content on large screens in foyers and reception areas. The scope covers the existing systems; OneLan, Reserva, Pads4 and Timetabling data feeds from Scienta.
Out of Scope
In-meeting room digital display equipment. Other non-college buildings, EUSA, Accommodation Services. Training.
Objectives & Deliverables
| No. | Description | Priority (MoSCoW) | Owner | ||||
|---|---|---|---|---|---|---|---|
O1 |
Deliver clear standards and operating model for managing digital content and content types for use on the University's digital display screens. |
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| D1.1 | Document the design standards for digital visual communications use cases and content types. | M |
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| D1.2 | Digital Signage Content Guidelines | M |
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| D1.3 | Digital Noticeboard Guidelines | M |
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| D1.4 | Document the technology operating operating model for deploying content centrally and locally. | M | IS LTW | ||||
| D1.5 | Document the digital display services. | M | IS LTW | ||||
O2 |
Produce design layouts for different display purposes. |
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| D2.1 | Deliver templated designs for deployment to live. | C | IS LTW | ||||
O3 |
Investigate the most appropriate technology platform that supports digital displays. |
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| D3.1 | Produce technology options paper on digital communications display platforms including costs. |
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Benefits
- Driving and reinforcing the brand, elevating the student and visitor experience though better communications and improving staff morale
- Ability to showcase a wider range of products and services
- Boost awareness by communicating messages more effectively
- Quickly and easily update and distribute content
- Flexibility to display anything from news to adverts to social media feeds etc.
- Local schools content management
- Location specific and appropriate content
- The creation of community / branding as school level
- Accessibility and improving the readability of the current screen content
Success Criteria
Digital Display Content is easily readable and accessible.
If adopted and implemented, all digital display content is produced using the published design standards and uses the template design layouts.
Digital Display content is easily managed and deployed both centrally and locally with Schools able to manage their own content needs.
The Digital Display Service is well documented and simple to consume.
The most appropriate technology platform is a key feature in the the IS digital display roadmap.
Design layouts support the presentation of standardised content and content types in different display environments and key messages that are displayed are clearly understood.
Project Milestones
| Target Date |
Previous Date | Title | Stage | Complete |
|---|---|---|---|---|
| 20-Jul-2018 | No date available | End of Planning | Initiate | No |
| 28-Sep-2018 | No date available | Design Standards, Use Cases and Content Types Definition Complete | Execute | No |
| 22-Oct-2018 | No date available | Digital Notice Boards & Signage Guidelines Complete | Execute | No |
| 08-Nov-2018 | No date available | Target Operating Model Definition Complete | Execute | No |
| 23-Nov-2018 | No date available | Digital Display Service Definition Complete | Execute | No |
| 14-Dec-2018 | No date available | Complete Design Templates | Execute | No |
| 31-Jan-2019 | No date available | Technology Options Paper Complete | Execute | No |
| 14-Feb-2019 | No date available | Closure | Close | No |
